Who actually works on my account?

Your account is handled in-house, not outsourced. You'll have a dedicated account manager checking in with you at least every two weeks, backed by media buyers who are in your campaigns optimizing two to three times a week. Everyone on our team has actually worked in home services before, so the people making decisions on your account understand what a rained-out week or a slow month really means for your business.

Do I need a website before I can run ads?

No. A website isn't required to get started. We can launch your campaigns and route leads straight to your phone or inbox from day one. That said, a clean, mobile-friendly site does help convert homeowners who research before calling, so if you don't have one yet, we can build you one alongside your ads.

How long are your contracts?

All of our standard agreements are month to month. Cancel anytime. We move fast and get results quick, and we've found that once clients see what we can do, they stick around.

When will I be ROI positive?

Most clients start seeing leads within the first few days of launch, and volume and quality typically pick up after week one once we've had a chance to optimize based on real data. Whether that's ROI positive depends on your closing rate and average ticket size, but most pressure washing clients see a return within their first 30 to 60 days. We track this with you the whole way so there are no surprises.

Do you run ads in the off-season, or do I pause?

That's up to you. Some pressure washing clients run year-round and shift their offer to what's in season (roof washing, gutter cleaning, holiday lighting), while others prefer to pause and pick back up as demand returns. Since our contracts are month to month, there's no penalty either way. We'll talk through what makes sense for your business and your area during onboarding.

How much should I budget for ad spend?

Our minimum is $50/day, which is what we require from every client regardless of trade. Most pressure washing companies land somewhere between $50 and $100/day depending on how many jobs you want coming in and how many crews you have to fill them. We'll help you land on the right number during onboarding, based on your market and how much work you can actually take on.

Are my pressure washing leads exclusive to me?

Yes. We don't generate leads for ourselves or act as a middleman in any way. Every lead goes from the ad straight to you. We do not touch them, resell them, or hand them to another washer in your area.

City skyline with high-rise towers under a warm sunset sky

Facebook Ads for Home Service Contractors

Facebook Ads Built to Fill a Schedule,
Not an Inbox.

We’ve spent millions of dollars learning exactly what makes a homeowner stop scrolling and book. Your campaigns launch with all of it.

Get Started

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our PHILOSOPHY

More leads isn’t the goal. Better leads is.

Here’s the thing about Facebook leads: the easier they are to get, the worse they are.
One-tap leads are cheap and plentiful, and most go nowhere. Leads that take a little effort cost more, but they answer, book, and buy.

That’s friction, and finding your sweet spot is what we do best.

1Send a messageOne tap to start a chat. No info asked.

2Instant formName and number, prefilled by Facebook.

3Longer formProject details, timeline and address.

4Landing page or surveyThey read your offer or answer questions first.

Less frictionMore friction

Lead countHighest

Every extra step drops people who were never serious.

Book rateLowest

Leads who put in effort pick up the phone and book.

Close rateSteady

Moves a little. More engaged homeowners are easier to close.

Close rate barely moves with friction. If closing is the issue, the biggest lever is your sales process, not the ad.

RUN YOUR NUMBERS

Budget in. Results out.

You know your budget. Let’s see what it’s capable of. Choose your service and friction level, and the calculator does the rest.

Your service

Monthly ad budget$3,000

Cost per lead$35

Set by your service and budget. Adjust if you know your number.

Form frictionInstant form

Lower friction usually creates more leads, while added friction can improve qualification and booking. The right balance varies by service, market, offer and sales process.

Book rate 30%

Close rate 35%

Leads per month69 to 103

Booked estimates21 to 31

Paid jobs8 to 12

8 to 12

paid jobs per month from a $3,000 Facebook Ads budget on Landscaping, with an instant form.

Potential sold revenue: $10,000 to $40,000

Estimates based on typical ranges, not a guarantee. Real results depend on your market, offer, friction level and sales process. We dial in your numbers during onboarding.

Home Services

Choose your Industry

Tree Service Marketing Agency & Lead Generation

Tree Services

Concrete Marketing Agency & Lead Generation

Concrete

Asphalt Paving Marketing Agency & Lead Generation

Asphalt

Remodeling Marketing Agency & Lead Generation

Remodeling

Pool Marketing Agency & Lead Generation

Pool Services

Epoxy Flooring Marketing Agency & Lead Generation

Epoxy

Christmas Light Marketing Agency & Lead Generation

Christmas Lights

Paver Sealing Marketing Agency & Lead Generation

Paver Sealing

Pressure Washing Marketing Agency & Lead Generation

Pressure Washing

Hardscaping Marketing Agency & Lead Generation

Hardscaping

Questions

Before you book a call

LET’S TALK

Ready to stop guessing?

Tell us about your business. We’ll dig into your market, your numbers, and your competition, then show you exactly how we’d get you more leads, more booked quotes, and more closed jobs.

If we’re not the right fit, we’ll tell you.

"They did everything they said they would do and more. I've worked with several agencies in the past. These guys are among the best."

Bryan Follett

Then and There Services