Services

Book More Home Service Jobs With Facebook Ads

Friction is how many steps it takes for a homeowner to become a lead. A one-tap message brings in plenty of leads, but few of them book. A longer form or landing page brings in fewer, but those leads book and close at a higher rate. We find the right amount of friction for your business so your ad spend turns into paid jobs on your calendar.

Before you book a call

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Lead friction

Find the Right Amount of Friction

Our job is to find the right amount of friction for each business, so they get the best mix of leads, bookings, and paid jobs for their money.

1Send a messageOne tap to start a chat. No info asked.

2Instant formName and number, prefilled by Facebook.

3Longer formProject details, timeline and address.

4Landing page or surveyThey read your offer or answer questions first.

Less frictionMore friction

Lead countHighest

Every extra step drops people who were never serious.

Book rateLowest

Leads who put in effort pick up the phone and book.

Close rateSteady

Moves a little. More engaged homeowners are easier to close.

Close rate barely moves with friction. If closing is the issue, the biggest lever is your sales process, not the ad.

ESTIMATE YOUR RESULTS

See What Your Budget
Could Bring In

Pick your service and set your monthly budget. This calculator estimates how many leads, booked estimates and paid jobs you could expect from Facebook Ads. The numbers are ranges, not promises — we lock in your real rates during onboarding.

Your service

Monthly ad budget

Cost per lead

Set by your service. Adjust if you know your number.

Form friction

More steps means fewer leads, but they book better.

Book rate

Close rate

Leads per month0

Booked estimates0

Paid jobs0

0 to 0

Estimates based on typical ranges, not a guarantee. Real results depend on your market, offer, friction level and sales process. We dial in your numbers during onboarding.