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Built by home service providers, for home service providers.
Most home-service businesses need $1.5K–$3K/month on Facebook; budget by job value, seasonality, and fast follow-up.
X open-sources parts of its ranking algorithm and adds user transparency tools to show account/post impacts.
Google Ads will remove campaign-level language targeting for Search and Performance Max (Search) in late September.
Use chambers, trade groups, supplier directories, partner pages, and community sites to earn local links that drive calls and booked jobs.
Analyze local competitors' backlinks, spot link gaps (citations, suppliers, news), and build city-specific links that drive calls and jobs.
Keyword tools underreport neighborhood, emergency, and problem searches. Build service+location+modifier lists and rank by lead value.
Practical reply rules for contractors: thank fans, acknowledge issues, move complaints offline, and respond within 24–48 hours.
Track response time, lead source, conversions, CAC and ROAS. Clean data, dashboards, and review cadence turn CRM records into revenue.
